This weeks topic - Behavioral Science - is in some circles considered an oxymoron. There is no science in studying behavior.
Those ads are tailored just for you and will include sites you have visited along with similar sites. Some marketing guru is paying a lot of money to get those ads to you, and assuming you will buy goods and/or services from one of the advertisers. Of course, this assumes you have cookies enabled and many sites insist that be the case. Test it by visiting a site like glasses.com and then loading FB.
Companies use behavioral science to maximize their marketing strategies all of the time. This seems to bother some people as they see it as an invasion of their privacy. Having been in the retail world for over three decades, it does not bother me and I see it as a way for companies to maximize the effectiveness of their advertising dollars. As long as the company allows you to "opt out" you can manage what info is collected about you. If you are really hard-core about protecting your privacy and hiding from those behavioral science gurus check out the tor browser. It is relatively easy to browse the Internet privately if that is truly your desire.
Of course, there are the "real" behavioral sciences - disciplines like psychology, psychobiology and cognitive science - not to be confused with social science disciplines like economics, political science (my field) and others.
Have you ever watched the television show Criminal Minds? That show is centered around the BAU of the FBI.That is "Behavioral Analysis Unit". The BAU is a very real part of the FBI, but I admit I have no idea how accurate the TV show portrays the unit. The profilers investigate and solve cases weekly based upon their analysis of the crimes and offer a profile of the suspect (called unsub) on the show, Profiling is widely used in law enforcement, and occasionally abused - typically when racial profiling is employed. If a suspected criminal is described as - for example - Asian, racial profiling encourages law enforcement to stop and check any Asian. The opportunity for abuse should be fairly obvious.'
That's a quick shack look at this week's topic, which was offered by Ramana. Be sure to check the blogs of other LBC bloggers at Ramana, Pravin, Ashok, and Maria.